Project
Description
Bottles for Change aims to create awareness among citizens about importance of plastic recycling. When plastic is thrown in waste, it ends up in sea, ocean, drains, river etc. and causes pollution, so don’t treat plastic as waste, it has value even after use, just clean it, collect it and send it directly for recycling.
Through this initiative we ensure channelizing all kinds of used clean plastic for recycling thus ensuring the greener cleaner environment
Bisleri has engaged with a NGO called Parisar Bhagni Vikas Sangh (PBVS), a social enterprise Sampurna Earth in Mumbai and recycler Dalmia Polypro Industries Ltd., which are associated with the plastic agents/kabadiwala groups in Mumbai. The plastic collected by us are crushed into fine flakes which are then used to create non-edible products such as - Cloth fabric, Hand bags, Window blinds and other useful products.
UX
USER PERSONA
John Doe
35 / Manager / Mumbai
John is manager of a hotel, his hotel generates plastic waste. He wants to give away his plastic for recycling hazel free
UX
Pain points and solution
Pain Point Many people were unaware of the environmental effects of plastic waste, and communities struggled to get involved in recycling efforts.
Solution The website educates users on the importance of recycling and provides an easy platform for communities to join the initiative and contribute to the cause.
Pain Point Bisleri's recycling initiatives were not effectively communicated to the public.
Solution The website highlights Bisleri’s collaboration with various organizations and demonstrates how recycled plastic is transformed into useful products.
Pain Point Users had no way to track their participation or the rewards they earned.
Solution A dashboard was added for users to track their plastic deposits and view rewards, motivating continued participation in the initiative.
UX
USER Flow
Ui
Typography
Ui
Colors
